100+ Top Behavioural Economics Dissertation Topics for 2025

Behavioral Economics & Cognitive Biases

• The role of cognitive biases in consumer decision-making: A review of empirical studies.
• Examining the impact of framing effects on investment decisions in financial markets.
• How cognitive dissonance influences consumer brand loyalty.
• The role of mental accounting in personal finance: An empirical study.
• Anchoring bias in pricing strategies: An investigation of retail markets.
• The effect of overconfidence bias on entrepreneurial decision-making.
• Availability heuristic and its impact on consumer behavior during economic crises.
• The influence of confirmation bias in financial portfolio management.
• Cognitive biases in charitable giving: A comparative analysis of millennials vs. baby boomers.
• Investigating how the sunk cost fallacy influences consumer purchases in the UK.

Behavioral Economics in Financial Decision-Making

• Loss aversion and its impact on risk-taking in investment decisions.
• The impact of behavioural biases on credit card debt accumulation.
• The role of financial literacy in mitigating behavioural biases in savings decisions.
• Behavioural economics and retirement income decisions: The role of annuity choices.
• The effect of time discounting on long-term savings behavior: A longitudinal study.
• The influence of mental accounting on household budgeting and savings.
• Exploring how behavioural economics informs mortgage default rates in developed markets.
• An empirical study on how behavioural economics explains stock market volatility.
• Behavioural economics in investment diversification: Managing portfolio risk.
• Investigating the role of loss aversion in retirement savings behavior.

Behavioral Economics & Consumer Behavior

• The role of social identity in consumer purchasing behavior: A cross-cultural study.
• The influence of nudging on consumer choices in online shopping.
• How social proof affects consumer decision-making in e-commerce.
• Understanding online shopping cart abandonment through a behavioral economics lens.
• Exploring the effects of scarcity on consumer demand in retail.
• The impact of emotion on consumer purchasing decisions: A behavioral economics perspective.
• The psychology behind impulse buying and its relationship to social influence.
• Behavioural insights into product recommendations in digital marketing.
• The role of reciprocity in consumer loyalty programs.
• Examining the impact of peer comparisons on consumer spending behavior.

Behavioral Economics & Public Policy

• Using nudging for sustainable transportation choices in urban areas.
• Behavioural insights into promoting tax compliance: A case study of the UK.
• The role of behavioural economics in designing more effective public health policies.
• Investigating the effectiveness of nudging strategies in encouraging energy conservation.
• How behavioural economics can be applied to improve environmental sustainability.
• The impact of default options in public policy on voter turnout.
• Designing public health campaigns using behavioural economics: A study on smoking cessation.
• Behavioural economics and tax compliance behaviour: A comparative analysis of European countries.
• Behavioural insights into improving public transportation usage in large cities.
• The role of fairness in public policy: An economic analysis of income redistribution.

Behavioral Economics in Health Economics

• Addressing lifestyle management for diabetes through behavioural economics.
• The role of behavioral economics in improving health insurance choices.
• Behavioral biases in healthcare decision-making: A comparative analysis of the UK and US.
• Investigating the impact of framing effects on dietary choices in the UK.
• The effect of time discounting on health-related decision-making: A longitudinal study.
• Understanding the role of incentives in promoting vaccination uptake.
• Behavioral economics and weight management: A case study of online weight-loss programs.
• The impact of mental accounting on healthcare spending in the US.
• Exploring the role of loss aversion in health insurance decision-making.
• How nudging can reduce unnecessary medical procedures: A case study.

Behavioral Economics & Environmental Economics

• Nudging for sustainable energy consumption: A case study of residential households.
• Behavioural economics and sustainable consumption: Promoting eco-friendly products.
• Investigating the role of social norms in environmental conservation efforts.
• How default options in energy billing impact consumer behavior towards renewable energy.
• The effect of behavioural biases on the adoption of electric vehicles.
• Behavioral insights into reducing food waste in the hospitality industry.
• Examining the role of fairness in pricing carbon emissions.
• The influence of cognitive biases on environmental conservation behavior.
• How nudging strategies can enhance recycling rates in urban communities.
• Behavioral economics and the adoption of sustainable agriculture practices.

Behavioral Economics in Marketing & Business

• The role of behavioural economics in shaping customer loyalty programs.
• Investigating the use of nudging in digital advertising to influence consumer behavior.
• The impact of emotional branding on consumer decision-making.
• How loss aversion affects consumer preferences for product returns and warranties.
• Exploring the role of scarcity and urgency in marketing strategies.
• The influence of time discounting on pricing strategies in e-commerce.
• Understanding the impact of social proof in online consumer reviews.
• The effect of framing on product presentation and purchase decisions.
• Investigating the role of commitment devices in consumer spending habits.
• Behavioral insights into pricing strategies for subscription-based services.

Behavioral Economics & Risk Management

• The role of behavioural economics in portfolio risk management.
• Overconfidence bias and its impact on decision-making in financial markets.
• The effect of behavioural biases on insurance purchasing decisions.
• Investigating the role of optimism bias in retirement planning.
• Understanding risk-taking behavior in financial trading through a behavioural economics lens.
• The psychology behind risk perception: An exploration of decision-making in uncertain environments.
• The effect of mental accounting on investment risk tolerance.
• Behavioural factors influencing the adoption of risk management strategies in businesses.
• How anchoring bias affects decision-making in insurance claims.
• The role of overconfidence in corporate financial risk-taking.

Behavioral Economics & Technology

• Investigating the impact of behavioral economics on technology adoption.
• The role of nudging in improving cybersecurity behavior among internet users.
• How behavioural economics informs the design of user interfaces in mobile apps.
• The influence of behavioural biases on the adoption of new technologies in healthcare.
• Understanding the role of cognitive biases in online gaming behavior.
• Behavioral insights into enhancing user engagement on social media platforms.
• The effect of time discounting on technology purchases.
• Behavioral economics and mobile payment adoption: A cross-cultural study.
• How social identity shapes the use of digital platforms in the sharing economy.
• The impact of defaults on user preferences in online subscription services.

Behavioral Economics & Ethics

• The role of fairness in economic exchanges: A game theory approach.
• Investigating ethical decision-making through a behavioural economics lens.
• How cognitive biases affect corporate social responsibility decisions.
• The impact of social norms on ethical consumption choices.
• Analyzing the ethical implications of using nudging in public policy.
• The role of behavioural economics in corporate governance and decision-making.
• The influence of moral licensing in corporate behavior.
• Behavioral economics and the ethics of financial decision-making.
• The effect of fairness concerns on economic inequality and wealth distribution.
• The role of reciprocity in fostering ethical consumer behavior.
• Investigating ethical marketing strategies through a behavioral economics approach.